If you’re reading this blog post, we can already tell that you’re a noodle lover just like us! The irresistible taste of a steaming hot bowl of noodles is something we simply can’t resist. And let’s be honest, the urge to try out as many noodle brands in India as possible to satisfy our taste buds is real. From college students seeking a quick meal to busy professionals in need of a convenient fix, noodles have become the ultimate go-to food across the nation.
In this blog post, we will be featuring the top 10 Noodle brands in India. So, let’s get ready, foodies!
1] Maggi Noodles
Launched in- 1884
Market Share- 60%
Brand ambassador- Rajkumar Rao
One of the most iconic and beloved noodle brands in India is none other than Maggi. When it comes to instant noodles, Maggi has been a household name for decades, capturing the hearts and taste buds of millions across the country. Its distinct yellow packaging and signature masala flavor have become synonymous with quick and satisfying meals.
Maggi noodles hold a special place in the hearts of Indian food lovers, providing a convenient solution for hunger pangs and a burst of flavor in every bite. Whether you’re a student craving a midnight snack or a busy professional in need of a quick lunch, Maggi noodles are always there to save the day.
However, Maggi hasn’t been without its controversies. In 2015, it faced a temporary ban due to concerns over the presence of excessive lead levels. This incident led to a nationwide debate and significant changes in the manufacturing process, ensuring safety and quality standards.
Flavors: Maggi comes in a variety of flavors, including masala, chicken, vegetable, and oats masala and many more.
Official Website: MAGGI® Noodles
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2] Sunfeast Yeppie
Launched in- September 2010
Market Share- 34%
Brand ambassador- MS Dhoni
When it comes to Top noodle brands in India, one name that stands out after Maggi is Sunfeast Yippee. With its catchy name and delicious offerings, Yippee noodles have gained a significant following among noodle lovers across the country.
Sunfeast Yippee is known for its range of instant noodles that come in various flavors and formats. One of the highlights of Yippee noodles is their unique “Magic Masala” flavor, which has become a favorite among consumers. This distinct blend of spices and seasonings adds a burst of flavor that sets Yippee noodles apart from other brands.
Yeppie is a brand of instant noodles and pasta in India, and a sub-brand of Sunfeast, a food products brand of ITC Limited. Yeppie noodles are India’s only round noodle block resulting in a long slurpy noodles when cooked.
The most popular variant is Magic Masala with dehydrated vegetables. Yeppie noodles are 100% vegetarian with no synthetic colors used in the masala mix. However, the product has very little protein or micronutrient diversity and is not a good meal replacement.
Official Website: https://www.sunfeastyippee.com/
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3] Wai Wai
Launched in- 1972
Market Share- 25%
Brand ambassador- Chinki and Minki [Twins]
Wai Wai is a brand of instant noodles that originated in Thailand in 1972. The brand has been produced by Thai Preserved Food Factory Co., Ltd. since its inception. Wai Wai noodles were created in Nepal by Binod Kumar Chaudhary in 1984 and were available in India even before the economic liberalization. The noodles were inspired by the instant noodles popular in Thailand and literally translate to “Fast Fast” in Thai.
The noodles are rich in carbohydrates, minerals, and proteins. Wai Wai noodles are available in various seasoning flavors, including classic Oriental, tom yum, and Pad Char. The brand is popular in Nepal and is considered the most popular snack in the country.
Originating from Nepal, Wai Wai noodles made their way to India and have become a favorite among consumers looking for a quick and flavorsome meal option. These instant noodles are known for their springy texture and the ability to absorb flavors exceptionally well.
One of the notable features of Wai Wai noodles is their seasoning. They come with a special seasoning mix that includes a combination of spices, herbs, and flavorings, adding a delightful taste to the noodles. From classic masala to variations like tomato, curry, and chicken, Wai Wai offers a range of flavors to cater to diverse palates.
Official Website: waiwai.in
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4] Top Ramen
Launched in- 1970.
Market Share- Less than 10%
Brand ambassador- None
Top Ramen is a brand of instant noodles that is popular in India. The noodles are available in a variety of flavors, including masala, curry, and saucy curry. Top Ramen is manufactured by Nissin Foods, an American company that introduced the brand in 1970. The noodles are widely consumed in India, especially by kids and adults, as a meal replacement without added vegetables and protein, which makes it unsafe due to the lack of balance and nutrition
Top Ramen Masala Noodles is a high-fat content product that could cause obesity and lifestyle diseases when eaten on a daily basis and in high amounts. The noodles are available for purchase online and in stores.. The packaging of Top Ramen Curry Noodles is vibrant red and maroon, and the 280 gm pack includes four bricks of noodles and four sachets of masala. The main ingredients used in Nissin Top Ramen Curry Noodles are wheat flour, edible vegetable oil, iodized salt, acidity regulator, thickener, and antioxidant.
Official Website: Top-ramen
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5] Ching’s Secret Noodles
Launched in- 1997.
Market Share- Around 3%
Brand ambassador- Ranveer Singh.
Ching’s Secret is a food brand that offers a range of Desi Chinese products such as instant noodles, Hakka Noodles, soups, sauces, Schezwan Chutney, and Desi Chinese masalas. Ching’s Secret noodles are popular in India and are known for their unique taste and aroma.
The brand blends the hot food of China with rich Indian spices to create an Indo-Chinese blend of food. Ching’s Secret noodles are available for purchase online and in stores in India. The brand also offers a pack of masala that comes with the instant noodles and is made using ‘secret’ recipes.
Ching’s Secret offers a variety of noodle options to suit different preferences. From Hakka noodles to Schezwan noodles, each variant boasts its own blend of spices and seasonings, creating a perfect balance between the fiery flavors of Indian cuisine and the savory goodness of Chinese dishes.
Ching’s Secret has established itself as one of the popular Noodle Brands in India. Its unique fusion of Chinese and Indian flavors, coupled with the brand’s commitment to quality and taste, has earned it a dedicated fan base.
Official Website: Chingssecret.com
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6] Knorr Noodles
Launched in- 1838.
Market Share- Around 2%
Brand ambassador- Karan Johar.
Knorr, a well-known brand in the culinary world, also offers a range of instant noodles in India. Knorr noodles have gained popularity for their unique flavors and high-quality ingredients, catering to the taste preferences of Indian consumers.
Knorr noodles are part of the product portfolio of Hindustan Unilever Limited (HUL), one of India’s leading consumer goods companies. Under the Knorr brand, HUL offers a variety of noodle options that provide a quick and convenient meal solution.
One of the notable features of Knorr noodles is their emphasis on soupy flavors. Unlike traditional instant noodles, Knorr noodles are designed to be cooked with a little extra water, creating a more broth-like consistency that enhances the overall taste experience. This unique approach allows consumers to enjoy a comforting and flavorful noodle soup.
Official Website: Knorr
7] Patanjali Atta Noodles
Launched in- 2015.
Market Share- 1.3%
Brand ambassador- Baba Ramdev, one of the founders of Patanjali, has been prominently featured in the advertisements of the brand.
Patanjali, a well-known Indian brand founded by Baba Ramdev, offers a range of instant noodles known as Patanjali Atta Noodles. With its emphasis on natural ingredients and Ayurvedic principles, Patanjali has garnered a significant following among health-conscious consumers in India.
Patanjali Atta Noodles stand out from other noodle brands in the market due to their unique composition. These noodles are made from whole wheat flour (atta), making them a healthier alternative to traditional refined flour-based noodles. The use of whole wheat flour adds fiber and nutrients to the noodles, promoting a more wholesome eating experience.
One of the key selling points of Patanjali Atta Noodles is their focus on providing a nutritious meal option. The brand claims to use high-quality ingredients, including natural spices and seasonings, without the addition of MSG (Monosodium Glutamate). This resonates with consumers who prioritize natural and clean eating.
It is a healthier option than other Noodle Brands in India as it is made with whole wheat flour and rice bran oil. The noodles are easy to cook and can be prepared in just three minutes.
Official Website: Patanjaliayurved
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Note: The last three noodle brands mentioned may have a smaller market share or may not be as widely recognized in India compared to the top brands.
8] Saffola Oodles
Saffola Oodles is an instant noodle product that is made with whole grain oats and real vegetables, making it a healthy snack option. It is maida-free and comes with a masala mix sachet that can be added as per taste. The unique ring shape of the noodles makes it fun to eat and the mouth-watering masala flavor leaves you craving more.
Saffola Oodles is easy to prepare and can be cooked in just 5 minutes by boiling water and adding the noodles. The product contains permitted natural color and added flavors. One pack of Saffola Oodles provides 204.9 Kcals of energy. Saffola Oodles is available for purchase on various online platforms such as Amazon and BigBasket.
9] MAMA Noodles
MAMA Noodles is a Thai brand that produces instant noodles and is not a native Indian brand. However, MAMA Noodles can be found in India as they are imported from Bangkok and sold by various retailers such as Glocery.in and IndiaMART. MAMA Noodles come in a variety of flavors, including chicken masala, Shrimp and Korean Spicy Flavors.
The popularity of instant noodles in India is due to the convenience and on-the-go consumption they offer, especially among the younger population. MAMA Noodles is one of the many instant noodle brands available in India, along with Maggi, Sunfeast Yippee Noodles, Knorr Soupy Noodles, and Top Ramen, among others
10] Smith and Jones Noodles
Smith & Jones is a brand from Capital Foods, which is famous for its Ching’s Secret range of Chinese food products, especially instant noodles. Smith & Jones is popular in the ready-to-eat, sauce, and jelly categories. The brand has a masala noodle variant that is taking on the market leader Maggi Noodles head-on
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